Prospecting is one step, not the whole motion
Apollo's database is the moat. 275M+ contacts, email verification, multi-channel sequences. For outbound-led SDR teams it's the right tool. The problem most SMB sales teams run into is that prospecting is one step in a five-step motion. The CRM gets duct-taped on, the sequences fire templated emails, and the AE walks into the demo with no context.
OpsWyse is the rest of the motion. 22+ CRM surfaces, Wyse drafting outreach tied to deal stage and brand brief, renewal radar, customer health, lifecycle email. Plus PostWyse on the same bundle for the inbound side. Apollo finds the lead; Wysera runs the deal.
Per-seat math at 10 SDRs
Apollo Professional is $79/seat/month, Organization is $149/seat. A 10-SDR team is $790 to $1,490/month for prospecting and light CRM alone. Wysera Pro Bundle is $299/month flat for 10 seats and includes the CRM, the marketing side, and Wyse drafting the actual outreach. The math reverses at any team size above 5.
Apollo plus Wysera, the common setup
Most outbound-led SMBs use Apollo for the database and OpsWyse for the deal motion. Apollo enriches and surfaces the lead. Wysera captures it, scores it, drafts the warm follow-up after the cold reply, and runs the rest of the cycle. Two tools, no manual draft writing, no per-seat tax on the CRM side.