Patients decide what they can afford before they decide who to call.
The AI Growth OS for dental practices
Wysera puts your treatment pricing where self-pay patients are already searching, then answers every enquiry, works the recall list your practice management system is sitting on, and follows up the treatment plans nobody had time to chase.
- Self-pay discovery
- Local SEO
- AI visibility
- Reviews
- Lead follow-up
- CRM
- Hygiene recall
- Case acceptance
- Operations
One platform. One AI brain. One subscription.
Announced on AP News · August 10, 2026
Two platforms, one patient journey.
DENTALPRICE
Where the patient starts
A marketplace for self-pay dental patients. Practices publish transparent treatment price ranges, and patients search by treatment, location and cost, which is the search that happens before anybody picks up a phone.
Wysera
Everything after that
The enquiry captured and answered, the follow-up run, the recall list worked, the treatment plan chased, and the reporting that says which of it produced a booking.
“Self-pay patients often evaluate affordability before they decide which dental practice to contact.”
What breaks today
The schedule is not empty because the marketing failed.
A self-pay patient decides whether they can afford treatment before they decide who to call. If your prices are nowhere, you are not in that decision. And once they do call, most practices lose the rest to the same three gaps: an enquiry nobody followed up, a hygiene recall list sitting idle in the practice management system, and a treatment plan presented once and never revisited. Wysera runs the acquisition, the follow-up and the recall, and DENTALPRICE puts your pricing where the search actually starts.
- Self-pay patients compare affordability first, and a practice with no published price ranges is invisible during the part of the decision that matters most.
- Enquiries arrive from the website, Google, Instagram and the phone, land in different places, and the ones that come in during surgery hours go cold before anyone replies.
- The hygiene recall list is the largest asset in the practice management system and the least worked. Nobody has time to chase six months of lapsed patients by hand.
- Treatment plans get presented once. Case acceptance on self-pay work rises with follow-up, and follow-up is exactly what a busy front desk cannot sustain.
The patient journey
From “can I afford it” to in the chair.
Five steps, in the order they actually happen, and which platform runs each one.
- 01They work out what it costsDENTALPRICE
A self-pay patient decides whether they can afford treatment before they decide who to call. They search by treatment, location and price. A practice with no published ranges is not in that decision at all.
- 02They find a practice they can affordDENTALPRICE
Transparent price ranges put you in front of somebody at the moment affordability is the question, which is earlier than any ad reaches them and cheaper than every ad you have run.
- 03The enquiry lands somewhere it will be answeredWysera
Marketplace, website, Google, social and phone all arrive in one pipeline with the source attached. Wyse drafts the reply in minutes rather than whenever the front desk is free.
- 04The follow-up happens without anyone rememberingWysera
Drip nurture for anyone who does not book on the first touch. Confirmations, reminders and an easy reschedule instead of a silent no-show.
- 05The recall list gets workedWysera
Six-month recalls, lapsed hygiene patients and unscheduled treatment plans surface on their own, with the message drafted from the patient's last visit and ready to approve.
What it runs
Six things, one system.
Be found on price (DENTALPRICE)
Publish transparent treatment price ranges to a marketplace built for self-pay patients, who search by treatment, location and cost. It puts the practice in front of somebody at the moment they are working out whether they can afford the work at all, which is earlier than any ad reaches them.
Capture every enquiry in one place (OpsWyse)
Website, Google, social, the marketplace and the phone all land in one pipeline with the source attached. Wyse drafts a reply within minutes rather than whenever the front desk is free, and drip nurture runs for anyone who does not book on the first touch.
Work the recall list without working it (OpsWyse CRM)
Six-month recalls, lapsed hygiene patients and unscheduled treatment plans surface on their own. Wyse drafts the message with the patient's last visit and the treatment still outstanding, ready to approve. This is the revenue already sitting in the practice management system.
Raise case acceptance with follow-up that happens
A treatment plan presented and never mentioned again converts far worse than one followed up. Sequences run per plan, per patient, with the clinical detail attached, so the second conversation starts where the first one ended.
Reviews, local search and content (PostWyse)
The post-visit review ask automated across every location, owner responses drafted, local SEO for the treatments worth ranking on, and a content calendar in the practice's own voice. Dentistry is a trust purchase before it is a price purchase, and both have to be handled.
The half a marketing platform does not run (OpsWyse)
Hiring and onboarding hygienists and associates, rota and scheduling, clinical protocols and SOPs, supplier notes, projects, internal docs and chat. Forty-plus modules with the same agent across them, because when the schedule fills the constraint becomes chair time and staffing.
Live worksheet
What the leaks are worth in your dental practice
Three leaks most practices can name and few have priced: enquiries that cool before anyone replies, a recall list nobody has time to work, and treatment plans presented once. Plus the stack you pay for to do all of it badly.
Your money back
$90,156a year
$7,513 a month, on the numbers you entered.
- Patients won by replying faster$64,800
Every enquiry answered in minutes, not the next morning.
- Treatment plans accepted$15,996
Follow-up on plans already presented, across the year.
- Recall list actually worked$5,760
Spread across the year.
- Stack you stop paying for$3,600
Subscriptions and retainers replaced, minus your Wysera budget.
These are your numbers, not our claims. Every field marked your estimate is something you are guessing at, and the total moves with it. Where a row is spend you stop paying, your own Wysera budget is already subtracted from it. Nothing here is a promise about what Wysera will do for you.
Walk through these numbersHonest comparison
Why not Dentrix, Open Dental, or a dental marketing agency?
Dentrix, Open Dental, Eaglesoft and Curve are practice management systems, and they are where the clinical record and the schedule belong. They are not built to chase an enquiry that arrived on Instagram at nine at night, and they do not publish your pricing where a self-pay patient is searching. A dental marketing agency will run ads and a website, bill a retainer, and hand back leads that still need working. Wysera is the layer between: discovery through DENTALPRICE, then capture, follow-up, recall and case acceptance in one system, with the operations behind it. Most practices keep the practice management system for clinical and run Wysera around it.
Built for
Independent and small-group dental practices doing meaningful self-pay work, cosmetic, implants, ortho or clear aligners, that have an under-worked recall list and no reliable way to follow up an enquiry.
Not built for
Fully NHS or fully insurance-driven practices with no self-pay component and a permanently full book, or single-surgery practices with no staff to approve anything. Also not a practice management or clinical records system, and not trying to be.
Frequently asked
The questions practices actually ask.
What is DENTALPRICE and how does it work with Wysera?
DENTALPRICE is a marketplace for self-pay dental patients. Practices publish transparent treatment price ranges, and patients search by treatment, location and cost. Wysera and DENTALPRICE announced the combined platform in August 2026: DENTALPRICE handles discovery, so a patient finds you while they are working out affordability, and Wysera picks up everything after that, capturing the enquiry, drafting the reply, running the follow-up and reporting on what converted.
Does this replace Dentrix or Open Dental?
No, and it should not. Your practice management system holds the clinical record, the chart and the schedule, and that is where it belongs. Wysera runs the layer around it: how a patient finds you, what happens to an enquiry, whether the recall list gets worked, and whether an unscheduled treatment plan is ever mentioned again. Most practices keep both.
Is publishing prices really a good idea?
For self-pay work, patients are already comparing on price. The only question is whether they are comparing you or the practice down the road that published a range. Ranges rather than fixed fees keep clinical judgement intact while still letting somebody decide they can afford to start the conversation. For insurance-led work it matters far less, which is part of why this fits practices with a real self-pay component.
What actually happens to the hygiene recall list?
Wysera reads who is due, who is overdue and who has treatment planned but unscheduled, then surfaces them instead of waiting for somebody to run a report. Wyse drafts each message with the patient's last visit and what is outstanding, and a human approves before anything sends. It is the highest-return work in most practices and the first thing that gets dropped on a busy day.
How is this different from a dental marketing agency?
An agency runs campaigns and hands you leads. What it does not do is answer the enquiry at nine at night, chase the recall list, follow up a treatment plan, or tell you which of those produced the booking. Wysera does the work after the lead, which is where most dental marketing spend is actually lost. If you want humans running the channels too, HireWyse adds them on the same platform rather than as a separate retainer.
What does Wysera cost for a dental practice?
One flat bundle price covering marketing, CRM, recall, reviews and the operations modules, with annual plans saving 20%. Compared with a practice management system plus a marketing retainer plus a review tool plus a scheduler, most practices spend less. The live worksheet on this page prices it against what you actually pay today.
See the schedule fill from the enquiries you already get.
Live walkthrough: your pricing on DENTALPRICE, every enquiry in one pipeline with drafted replies, and the recall list worked automatically. 20 minutes.
Wysera. The AI Growth OS for dental practices.
Get found on price. Answer every enquiry. Fill the chair.