Resources · Library
Research you can read before you hand over an email.
Each of these is published in full on its own page: the argument, the numbers, and links to the work underneath it. The email form only gets you the packaged version, with the worksheets and tables laid out, sent by a person in the weekly batch.
- Data pack
The GTM Stack Cost Index
What a go-to-market stack actually costs, counted across every tool we track rather than estimated, with per-seat and flat-rate medians kept apart.
For: Anyone building next year's budget who has been asked what the stack costs and found that nobody can say.
Read it in full - Field guide
The Lens Model: a field guide
Organic traffic is falling and pipeline is not. The operating rhythm for that, in four moves a small team can run on one campaign in a fortnight.
For: A solo operator or small team watching organic sessions slide while pipeline holds, who wants a rhythm rather than another tactic.
Read it in full - Whitepaper
Designing the approval gate
AI removed the cost of producing work, so the bottleneck moved to the person signing it off. What a review step has to show to stay a control rather than a signature.
For: Sales ops, RevOps, and anyone who owns a review step that has quietly become a formality.
Read it in full
How this works
01 · Read first
Nothing is held back behind the form. If the page does not convince you, the file will not either, and you have lost nothing.
02 · Ask if you want it packaged
The file adds the worksheets, the full tables and the sample policies, which are the parts worth having on paper in a meeting.
03 · It arrives within a week
Requests are sent in one weekly batch, by a person. One email, no drip sequence afterwards, unsubscribe in a click.