The Sunday Reach. Twenty minutes, once a week.
Marketing, distribution, analytics and the AI tools actually worth the tab. It lands every Sunday, so it arrives when you have time to read it rather than at nine on a Tuesday when you do not.
Every Sunday morning
Subscribe before Saturday night or you wait a week.
18,000+
operators and founders
One email every Sunday. Unsubscribe in one click. We never sell or share your address.
Cadence
1/week
One email every Sunday. Not a drip sequence, not a second promotional list.
Issues a year
52
A weekly slot you have to earn is harder than a daily one you can fill.
Read time
~20 min
The target for one issue. Short weeks get a short issue rather than a padded one.
Cost
0
No paid tier, no gated archive. One click to leave and nothing asking you to reconsider.
What is in every issue
Five parts, in the same order every week, so you can skip the ones that are not your problem this week without reading to find out.
How a typical issue is weighted
An editorial split, not a measurement. Five parts, same order every week.
- What moved in marketing25%
- Distribution20%
- New AI tools worth the tab25%
- Analytics and measurement15%
- Tips and tactics15%
Hover a section to see what goes in it.
- 1
What moved in marketing
The week's actual news, filtered down to the handful of things that change what you do on Monday. Platform changes, algorithm shifts, the announcements that matter and the ones that only sounded like they did.
- 2
Distribution
Where attention is actually available this week and what it costs to reach it. Channels that are opening up, channels that have quietly stopped working, and what is being over-bought by everyone at once.
- 3
New AI tools worth the tab
The launches that survived a real test, not a list of everything released. What each one is genuinely good at, what it is being oversold as, and whether it replaces something you already pay for.
- 4
Analytics and measurement
What to measure, what to stop measuring, and how to tell the difference. Attribution changes, reporting traps, and the numbers that look like progress without being any.
- 5
Tips and tactics
Small, specific things you can run this week. A subject line pattern, a follow-up cadence, a landing-page fix. Concrete enough to try on Monday and cheap enough to abandon by Wednesday.
The week it buys you
A midweek send competes with your job. Sunday gives you the whole week to act on it.
- Sun
It lands
Twenty minutes, with coffee.
- Mon
Try one thing
The tactics section, on the smallest surface you have.
- Tue
Ship it
Or bin it. Both are a result.
- Wed
Read the number
Whatever you changed, look at what moved.
- Thu
Keep or cut
Most of it gets cut. That is the job.
- Fri
Bank the win
Write down what worked before you forget it.
- Sat
Nothing
Deliberately.
Why Sunday
Marketing email arrives midweek because that is when open rates are best, which optimises for the sender rather than the reader. A Tuesday newsletter competes with your actual job. It gets opened, skimmed, marked unread with the best intentions, and never opened again.
Sunday is the one reliable window where reading something about your work is a choice rather than an interruption. You get the week ahead to act on it, which is the whole point of the tactics section.
It also sets the standard. A weekly slot you have to earn is harder than a daily one you can fill. If a week genuinely produces nothing useful, the issue is short, and a short issue is a better deal than a padded one.
Worth knowing
- Operators who own marketing as one of several jobs, not as their only one
- Founders doing their own distribution and wanting the short version
- Agency and in-house marketers who would rather read one thing than twelve
- Anyone deciding which AI tools are worth the switching cost this quarter
Probably not for you if
- Anyone looking for daily news. This lands once a week, on purpose
- Enterprise teams with a research function that already does this internally
- Readers who want vendor-neutral silence about Wysera. We build in this space and it comes up
Frequently asked
What is The Sunday Reach?
A weekly email on marketing, distribution, analytics and AI tools, sent every Sunday. Each issue covers what actually moved in marketing that week, where attention is available and what it costs, which new AI tools survived a real test, what to measure, and a few tactics small enough to run on Monday.
How often does it go out, and when?
Once a week, every Sunday. One email, not a drip sequence, and no separate promotional list. If a week produces nothing worth your time, you get a shorter issue rather than a padded one.
What does it cost?
Nothing. There is no paid tier, no gated archive and no upsell inside the issue beyond the occasional note about what we are building, which is disclosed rather than dressed up as editorial.
Is this just Wysera marketing?
No, and it would be a bad newsletter if it were. It covers the market, including tools that compete with us. We do build in this space, so Wysera comes up sometimes, and when it does it is labelled rather than slipped in as a neutral recommendation.
Who is it for?
Operators and founders who own marketing as one of several jobs. It is written for someone who has twenty minutes on a Sunday, not for a specialist who already reads twelve trade publications a week.
How do I unsubscribe?
One click in any issue, and the address is gone. No confirmation flow, no retention sequence, no email asking you to reconsider.
Do you sell or share the list?
No. The address is used to send you this newsletter. It is not sold, rented or passed to a partner.