Know which patient acquisition efforts produce treatment and revenue.
DentalWyse connects patient demand, follow-up, and attribution around the procedures your practice wants to grow. Powered by Wysera, with DentalPrice adding high-intent patient demand where growth capacity exists.
Wysera.
Start with your economics. Track the patient journey. Prove what deserves more investment.
The buyer outcome
Three things a practice should be able to answer
- 01
Know where patients come from
Every inquiry carries its source, from the first search through to the appointment book, instead of being recorded by memory or not at all.
- 02
Know which efforts produce treatment
Not impressions or followers. Qualified opportunities, appointments, shows, accepted cases and treatment starts.
- 03
Know where acquisition dollars deserve to go
Put the next dollar where the evidence points rather than where last year's habit points.
How the system works
Grow demand. Convert demand. Prove value.
Grow demand
Patients already looking for the treatment you want to grow
High-intent demand from people researching treatment and cost, alongside the visibility, content and campaigns that bring the right cases to the practice.
Convert demand
A clearer path from inquiry to scheduled treatment
The model follows the patient past the lead, so front-office follow-up and the places opportunities leak are part of the growth picture rather than a blind spot.
Prove value
One chain from acquisition source to collected revenue
The relationship between what a practice invests to acquire patients and the treatment revenue it collects is the number the whole system is arranged around.
Attribution
One chain, from source to revenue
Most practices can see the first step and the last one, and very little in between. DentalWyse is designed to preserve patient source through the treatment journey, giving the practice a clearer view of which acquisition efforts produce appointments, treatment starts, and revenue.
- 01Source
- 02Inquiry
- 03Appointment
- 04Show
- 05Presented
- 06Accepted
- 07Treatment start
- 08Collected revenue
Source is preserved through the journey so the practice can see which acquisition efforts produce appointments and treatment starts.
Find your own leakWhat makes it different
Context and economics, not a better algorithm
What we are against is fragmented patient acquisition with no economic accountability. Not a practice’s current agency, CRM or website partner. Keep what produces value, and replace something only when the evidence says so.
- Practice-specific, not generic
- Starts with clinical priorities, economics, market, capacity, patient objections and what makes the practice different, rather than a template applied to every office.
- Treatment-focused, not activity-focused
- Measures outcomes that matter to the business: qualified opportunities, appointments, treatment starts and revenue.
- Marketing plus demand
- Wysera supports the growth activity while DentalPrice contributes a separate stream of patients already researching care. Two different jobs, not one restated.
- Acquisition plus conversion
- A lead that never gets called back is a marketing problem the marketing report will never show. Follow-up is inside the model.
- Closed-loop economics
- The north star is the relationship between acquisition investment and collected treatment revenue, held end to end rather than assembled after the fact.
Who it is for
The same economics, felt two different ways
Dentist or practice owner
Know which patient acquisition efforts are producing the procedures and revenue you want to grow.
What matters most: Financial performance, high-value procedure growth, capacity, patient quality, reputation and marketing efficiency.
Where the conversation starts
- Which procedures would you want more of right now?
- How many additional cases per month would matter financially?
- Where do you have unused capacity?
- What are you spending today to acquire patients?
Office manager or administrator
Give every patient opportunity a clearer path from inquiry through follow-up and treatment.
What matters most: Operational workload, follow-up, scheduling, vendor management, reporting and what the doctor is going to ask for.
Where the conversation starts
- How many places do patient inquiries enter the practice today?
- Who owns follow-up?
- Where do leads tend to fall through?
- When the doctor asks which source produced treatment, how easy is the answer to find?
How it fits together
One story for the practice, two engines behind it
DentalWyse connects patient growth around your practice economics. Wysera powers the system. DentalPrice adds high-intent patient demand where the practice needs more acquisition.
DentalWyse
The patient growth story
What the practice buys and talks about. One story, one economic frame, one measurable path from acquisition activity to treatment outcomes.
DentalPrice
High-intent patient demand
A distinct source of demand from people already researching dental treatment and what it costs.
Wysera
The system underneath
Marketing optimization, visibility, lead flow, follow-up and the attribution that ties it together.
Who it is being built for
DentalWyse is being built for growth-minded dental practices with available chair capacity, existing patient acquisition spend, and specific procedures they want to grow.
How we recommend
Not every practice needs both sides.
Demand is the opportunity for some practices, marketing and follow-up for others. The right recommendation is the smallest one that fits the problem, and it is earned rather than assumed.
- 01
Show the demand
Start with evidence of what patients near you are actually searching for.
- 02
Diagnose the loss
Find where opportunities are going missing between inquiry and chair.
- 03
Recommend the smallest fix
Only the part that addresses what the diagnosis found.
- 04
Earn the expansion
Anything more is proposed after the first thing is shown to work.
Founding practices
A focused 90-day pilot, built for proof
A small cohort with clean attribution is worth more than a big test with weak evidence, so we are starting with a handful of practices rather than a launch. Success thresholds are set before the first pilot begins, not argued about afterwards.
Days 1 to 30
Baseline and build
Growth priorities, priority procedures, current acquisition spend and capacity. Source tracking goes in, then the highest-priority growth work the diagnosis actually called for. Audit broad, deploy focused.
Days 31 to 60
Measure and tune
Patient activity against the baseline. Where enquiries are being lost between inquiry and chair, and what visibility, campaigns, lead flow and follow-up look like once they are being watched rather than assumed.
Days 61 to 90
Prove and decide
Treatment starts and the revenue attached to them, traced back toward the acquisition activity that produced them. Then a decision made on evidence: continue, extend, revise or stop.
What a founding practice takes on
This part is real work, and it is listed here rather than discovered later. A pilot where the practice does not follow up or share outcomes cannot prove anything for either side.
- Baseline
- Share current spend and outcomes
- Response
- Own lead follow-up inside the practice
- Tracking
- Confirm stages and revenue as they happen
- Cadence
- Join a weekly review
- Decision
- Complete the day 90 review either way
Who is building it
Matt Goldstein
A revenue and growth leader with 20+ years across B2B sales, digital media, SaaS and dental practice operations. Focused on connecting marketing activity to measurable revenue, and on helping lean teams build simple systems to see what is working, what is not, and where to invest next.
Connect on LinkedInDentalWyse questions
Want to look at where your patient acquisition dollars are going today?
If there is an opportunity worth testing, we will find it in that conversation. If there is not, that is a useful answer too.
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