Wysera playbook · wysera.ai/for/dental
Dental practices: where the revenue leaks, and what to fix first
A self-pay patient decides whether they can afford treatment before they decide who to call. If your prices are nowhere, you are not in that decision. And once they do call, most practices lose the rest to the same three gaps: an enquiry nobody followed up, a hygiene recall list sitting idle in the practice management system, and a treatment plan presented once and never revisited. Wysera runs the acquisition, the follow-up and the recall, and DENTALPRICE puts your pricing where the search actually starts.
1. The four leaks
- 01Self-pay patients compare affordability first, and a practice with no published price ranges is invisible during the part of the decision that matters most.
- 02Enquiries arrive from the website, Google, Instagram and the phone, land in different places, and the ones that come in during surgery hours go cold before anyone replies.
- 03The hygiene recall list is the largest asset in the practice management system and the least worked. Nobody has time to chase six months of lapsed patients by hand.
- 04Treatment plans get presented once. Case acceptance on self-pay work rises with follow-up, and follow-up is exactly what a busy front desk cannot sustain.
2. What to fix, in order
Step 1. Be found on price (DENTALPRICE)
Publish transparent treatment price ranges to a marketplace built for self-pay patients, who search by treatment, location and cost. It puts the practice in front of somebody at the moment they are working out whether they can afford the work at all, which is earlier than any ad reaches them.
Step 2. Capture every enquiry in one place (OpsWyse)
Website, Google, social, the marketplace and the phone all land in one pipeline with the source attached. Wyse drafts a reply within minutes rather than whenever the front desk is free, and drip nurture runs for anyone who does not book on the first touch.
Step 3. Work the recall list without working it (OpsWyse CRM)
Six-month recalls, lapsed hygiene patients and unscheduled treatment plans surface on their own. Wyse drafts the message with the patient's last visit and the treatment still outstanding, ready to approve. This is the revenue already sitting in the practice management system.
Step 4. Raise case acceptance with follow-up that happens
A treatment plan presented and never mentioned again converts far worse than one followed up. Sequences run per plan, per patient, with the clinical detail attached, so the second conversation starts where the first one ended.
Step 5. Reviews, local search and content (PostWyse)
The post-visit review ask automated across every location, owner responses drafted, local SEO for the treatments worth ranking on, and a content calendar in the practice's own voice. Dentistry is a trust purchase before it is a price purchase, and both have to be handled.
Step 6. The half a marketing platform does not run (OpsWyse)
Hiring and onboarding hygienists and associates, rota and scheduling, clinical protocols and SOPs, supplier notes, projects, internal docs and chat. Forty-plus modules with the same agent across them, because when the schedule fills the constraint becomes chair time and staffing.
3. Your ROI worksheet
Fill these in with the people who know the numbers. The live version at wysera.ai/for/dental#roi does the arithmetic.
| Input | Your number |
|---|---|
| New patient enquiries a month | |
| Enquiries that become patients today | |
| Same, with a reply inside minutes(your estimate) | |
| First-year value of a new patient | |
| Patients overdue for recall | |
| Share you could bring back in a year(your estimate) | |
| Value of a hygiene visit | |
| Unscheduled treatment plans | |
| Average self-pay treatment plan | |
| Plans accepted today | |
| Same, with structured follow-up(your estimate) | |
| Marketing and software spend a month | |
| Share of that Wysera would replace(your estimate) | |
| What you would pay Wysera a month(your estimate) |
4. Questions to ask any vendor
- What is DENTALPRICE and how does it work with Wysera?
- Does this replace Dentrix or Open Dental?
- Is publishing prices really a good idea?
- What actually happens to the hygiene recall list?
- How is this different from a dental marketing agency?
- What does Wysera cost for a dental practice?
Wysera answers all six at wysera.ai/for/dental. Ask every vendor on your list the same ones and compare the answers side by side.
5. The honest fit test
Good fit: Independent and small-group dental practices doing meaningful self-pay work, cosmetic, implants, ortho or clear aligners, that have an under-worked recall list and no reliable way to follow up an enquiry.
Poor fit: Fully NHS or fully insurance-driven practices with no self-pay component and a permanently full book, or single-surgery practices with no staff to approve anything. Also not a practice management or clinical records system, and not trying to be.
Wysera · wysera.ai · Every number in the worksheet is yours to supply. Nothing in this playbook is a promise about results.