The per-seat trap
Salesforce charges per seat. A 10-person team on Sales Cloud Professional ($150/seat/mo) pays $1,500/month for the CRM alone. Add Marketing Cloud ($1,250/mo starter) and you're at $2,750 before you turn on Einstein, custom dashboards, or admin support.
Wysera's Pro Bundle is $299/month, flat, for 10 seats. Marketing included via PostWyse. CRM included via OpsWyse. Wyse runs both. Hiring a new operator does not change your bill.
Implementation time is the hidden cost
Salesforce implementations average 3 to 9 months at SMB scale, often longer with enterprise integrations. Most SMBs end up paying an implementation partner $30k to $150k before the first sales rep logs in. Custom Apex code, page layouts, validation rules, profile permissions: it's a configuration project, not a product purchase.
Wysera is configured in an afternoon. Import contacts and deals from a CSV. Connect your email and calendar. Done. The opinionated defaults are designed by operators, not consulting partners. You don't need an admin.
When to stay on Salesforce
Salesforce is the right answer for large enterprises (500+ seats) with established Apex customizations and dedicated admin teams. The Salesforce ecosystem (AppExchange, certified partners, the full Customer 360 stack) is unmatched at that scale. If you have FedRAMP requirements or specific regulated workflows that are already wired into Sales Cloud, the switching cost is real.
For SMBs and mid-market companies who refuse to pay per seat, Wysera is the better answer. Same CRM jobs done, plus marketing, plus operations, at a fraction of the cost.