The seven pillars
Distribution is not one thing. A site can be perfectly indexed and still unquotable, or widely shared and unable to reach anyone twice. Each pillar is scored separately so the weak one is obvious.
- Findable. Whether a crawler can reach, read and index what you publish.
- Quotable. Whether an answer engine can lift a passage from your page and cite it.
- Shareable. What your link looks like when somebody posts it somewhere else.
- Owned audience. Whether you can reach people again without paying a platform for it.
- Publishing engine. Whether anything new ships, and whether a crawler can tell.
- Conversion path. Whether a convinced visitor can act without hunting.
- Delivery. Whether the page arrives fast and intact on a phone.
Why no AI scores this
A score is only worth something if it means the same thing twice. Ask a model to grade a website and you get a plausible number, a different one on the next run, and no way to check either. That is a review, not a measurement.
Every check here is a rule you could apply by hand: is there a canonical link, does robots.txt block everything, do the answers in your FAQ schema appear in the HTML your server sent. The tool reports what it found rather than what it wanted, so you can open the page source and disagree with it. That is the difference between a certificate and an opinion.
It also means the tool can be wrong in a boring, fixable way rather than an unknowable one. If a rule is bad, the rule is visible and can be argued with.
One thing it deliberately does not do
It does not execute JavaScript. That is not a limitation to work around, it is the measurement. Most answer engines and plenty of crawlers read the response body without rendering, so a FAQ that mounts on click or a capture form that appears after hydration is genuinely invisible to them. If this tool cannot see it, assume the things quoting you cannot either.