How to write a 90+ headline
The best headlines do four jobs at once: they specify the audience, promise a concrete outcome, use a number or a strong verb to ground the claim, and leave one micro-cliffhanger so the reader has to click to resolve it.
- Length 6 to 12 words. Long enough to specify, short enough to skim.
- One number, one verb. "3x'd," "shipped," "cut," "doubled." Numbers feel verifiable.
- No vague qualifiers. "Best," "amazing," "powerful" alone score low because they're filler. Pair them with a measurable noun.
- Colon to split setup from payoff. "How we 3x'd organic traffic: the one shift everyone misses."
Why this matters for SEO and AI visibility
Strong headlines drive click-through rate, which Google and Bing weight as a ranking signal. They also feed AI engines, ChatGPT, Claude, and Perplexity, which pull headline-level text when they summarize your brand for searchers. A 94-score headline tends to outperform a 65-score one by 2 to 3x in CTR, which compounds across every channel.