Free toolPostWyse

Brand Kit Extractor

Paste any URL. Wyse crawls the site and returns palette, fonts, voice archetype, tone, social persona, top competitors, and pricing model. Free, no guess.

Fetches the page server-side, parses HTML and inline CSS. Returns palette, fonts, favicon, social links, and pricing-page presence. Voice and competitor inference are LLM-only and not in this v1.

Why every team needs a brand brief

Brand briefs are the documents that should exist and rarely do. Without one, every new hire reinvents your voice. Every AI agent you point at your content drifts toward generic SaaS phrasing. Every freelance designer asks for "the brand kit" and you send a PDF from 2023.

The brand kit extractor turns this into a 10-second job. Paste a URL, get the full kit back, paste it into your AI tools as the system prompt or save it as the canonical reference.

Want this on autopilot

PostWyse extracts your full brand kit once and shares it across every PostWyse and OpsWyse agent. One brand brief, every surface.

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Frequently asked

What does the brand kit include?

Primary and secondary colors (hex), font families and weights, voice archetype (Sage, Hero, Outlaw, etc.), tone descriptors, social media persona, top competitors, and a guess at their pricing model.

How accurate is this for small sites?

Very. Most small sites use clear color tokens in CSS, recognizable web fonts via Google Fonts or Adobe Typekit, and detectable voice patterns in their copy. The agent reads all three plus their published competitors page.

Why use this?

Two cases. Auditing your own brand consistency across pages. Or, more usefully, extracting a competitor's full brand kit in 5 seconds so you can position against it instead of guessing.

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