Why AIO and GEO are the new SEO
AI Optimization (AIO) and Generative Engine Optimization (GEO) are what content teams now optimize for. Google still matters, but the queries that used to land on a search results page now land in a chat window with a single synthesized answer. If your content isn't in the training data and the live retrieval index, your brand is literally erased from the answer.
The drift is silent. A brand can be top-of-mind in Claude one month and absent the next, because the index shifted or a competitor shipped more linkable content. Without monitoring, you don't know until traffic drops.