A typical B2B booth generates 800 leads per conference. Two AEs follow up on the top 200 within a week. The other 600 cool in a CSV, costing $300k to $1.2M in unworked pipeline. Wysera ships event ops surfaces that convert every tap into a CRM contact with a Wyse-drafted follow-up ready before you leave the venue.
What breaks today
Booth taps land in vCards on AE phones or a Popl export CSV. By Monday, half the leads have cooled and the AE team is triaging by gut feel.
Post-event follow-up is templated and generic because nobody has time to write 600 personalized emails. Open rates and reply rates plummet.
Attendee scoring lives in a spreadsheet the SDR manager updates manually. Routing decisions get made on rep capacity, not lead intent.
ROI attribution is anecdotal because the booth tool, the CRM, and the marketing tool don't share data. The CMO budgets for next year on vibes.
How Wysera handles it
Event ops module (OpsWyse)
Booth check-ins, attendee scoring, session-track tagging, and pipeline routing all in one surface. Built-in templates for B2B events (conferences, partner events, executive dinners).
Popl handoff (tap-to-CRM)
Every Popl tap creates a CRM contact in OpsWyse instantly, tagged with event context (booth, session, hour). The AE walks back from the booth and the lead is already classified, scored, and queued for follow-up.
Wyse-drafted personalized follow-ups
Overnight, Wyse drafts personalized follow-up emails for every booth lead using event context, booth conversation notes (if entered), company data, and the brand brief. The AE wakes Monday to a queue of drafts to approve, not 600 blank slates.
Attendee scoring + routing
Score each lead by source (registration intent, booth engagement, session attendance, demo request) and route to the right AE based on territory, ICP fit, and capacity. Wyse Stalled flags leads not contacted within 5 days.
Honest context
Why not Cvent, Bizzabo, or HubSpot alone?
Cvent and Bizzabo handle event management (registration, sessions, attendee app) well but treat the post-event lead handoff as 'export to CRM.' HubSpot and Salesforce handle the CRM but not the booth-to-CRM moment or the agent-drafted follow-up. Wysera covers the seam between the event tool and the CRM, with Popl handoff for instant capture and Wyse drafting every follow-up.
Wysera is the right pick for
B2B event-led companies running 4+ trade shows or executive events per year. Especially SaaS, professional services, and industry-vertical companies (med-tech, fintech, edtech) where booth conversion is a primary growth channel.
Wysera is not the right pick for
Pure consumer events (festivals, sports), one-off launches, and companies whose event motion is purely brand awareness rather than pipeline.
For events ops
See Wyse draft 600 follow-ups before you fly home.
Live walkthrough: Popl handoff to OpsWyse, attendee scoring, Wyse drafting follow-ups overnight from booth context. 20 minutes.
Frequently asked
Does Wysera replace Cvent or Bizzabo?
No. Cvent and Bizzabo handle event management (registration, agenda, attendee app, sessions). Wysera handles the post-booth lead motion: tap-to-CRM, scoring, routing, agent-drafted follow-up. Most event-led teams keep both and use Wysera as the layer between the event tool and the CRM.
How does the Popl handoff work in Wysera?
Every Popl tap fires a webhook into OpsWyse that creates a CRM contact tagged with event context (which booth, which session, what hour). The contact lands in the Event Ops pipeline scored and ready for Wyse to draft the follow-up overnight.
Can Wyse draft personalized follow-ups for 600 booth leads in one night?
Yes. Wyse drafts in your brand voice using the lead's event context (booth, session interest, company data) and any booth-conversation notes the AE entered. Drafts queue for AE approval Monday morning. Most teams approve 80%+ of drafts with minor edits.
What about leads who never tapped a Popl?
Manual entry, Cvent/Bizzabo export import (CSV), or QR-code-based capture all flow into the same Event Ops pipeline. Popl is the fastest path; CSV import covers the rest.
What does Wysera cost for a 12-person event-led sales team?
Pro Bundle is $299/month for 10 seats; two additional seats run roughly $20/seat/month, so $339/month total. Compared to typical event-led stacks (HubSpot + Popl + Outreach + a follow-up service), most teams save $1,500 to $3,000/month while shipping more drafted follow-up than they used to.
Does Wysera measure ROI on events?
Yes. Event-source attribution rolls up by event into the OpsWyse pipeline view: deals sourced, conversion rate, average ACV, time-to-close. Most teams cite this as the most-used dashboard during budget season.
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