1
Record, from first click through to collected cash
The post that produced the deal. Nobody else can answer that.
A lead is captured by a chatbot or a social inbox, scored, gated behind a human confirmation, promoted in place to a CRM record, worked by sequences and signals, closed through quote, agreement and order, and paid. Then the revenue is written back to the marketing action that caused it.
Everywhere else
Marketing tools and sales tools joined by a nightly sync and a shared email address, where attribution stops at the form fill and nobody can prove what produced the money.
Wysera
Eight stations on one object. Nothing is exported, re-keyed or reconciled between them, so the loop actually closes and the outcome ledger can credit the action that started it.
How it actually works
Six mechanisms. A capability claim without one is a slogan.
- 01
Capture anywhere
Chat widget, social inbox across six networks, first-party pixel, event QR.
- 02
Score and gate
The handoff agent triages inbound, scores intent, and holds it for review above a threshold.
- 03
Promote in place
The queue row becomes People, Companies, Leads and Deals without a second data entry.
- 04
Work it automatically
Workflow triggers, sequence enrolment, reply detection, next action, deal coaching.
- 05
Close and collect
Quote to agreement to order to subscription, signed with a full audit trail, then paid.
- 06
Write the revenue back
The outcome ledger records what produced the money, and the ICP learns from it.