Free toolPostWyse

UTM Builder

Add source, medium, and campaign tags to any URL and get a clean, copy-ready tracking link. Enforces lowercase for tidy reports and saves your recent links in the browser — no signup, nothing uploaded.

Build your link

Website URL *

Campaign source *

Campaign medium *

Campaign name *

Campaign term (optional)

Campaign content (optional)

Force lowercase & dashes (recommended for clean reports)

Your tracking URL

https://wysera.ai/pricing?utm_source=linkedin&utm_medium=social&utm_campaign=launch-2026

Why tag every link you share

If you can't see which channel drove a signup, you can't decide where the next hour or dollar goes. UTM tags are the cheapest attribution you'll ever set up: a few query parameters that let your analytics tool tell LinkedIn from the newsletter from the paid ad — without any extra software.

The discipline that matters is consistency. Decide once that utm_medium is always “social,” “email,” or “cpc,” keep everything lowercase, and use dashes not spaces. Sloppy, inconsistent tags produce reports that look precise and mean nothing.

A naming convention that scales

source = the platform: linkedin, google, newsletter.
medium = the channel type: social, email, cpc, referral.
campaign = the initiative + period: launch-2026, q3-webinar.

Want this on autopilot

PostWyse tags every link it publishes, then rolls the clicks back into one dashboard so you see which campaign actually drove revenue — attribution without the spreadsheet.

Try PostWyse

Frequently asked

What is a UTM parameter?

UTM parameters are tags you append to a URL (like ?utm_source=linkedin&utm_medium=social&utm_campaign=launch) that tell analytics tools where a visit came from. When someone clicks the tagged link, Google Analytics, GA4, or your CRM attributes the session to that exact source, medium, and campaign.

Which UTM parameters do I actually need?

Three are essential: utm_source (where, e.g. linkedin), utm_medium (the channel type, e.g. social or email), and utm_campaign (the initiative, e.g. launch-2026). utm_term (paid keyword) and utm_content (which link/variant) are optional and mainly used for paid search and A/B tests.

Should UTM values be lowercase?

Yes. UTM values are case-sensitive, so 'LinkedIn' and 'linkedin' become two separate rows in your reports and split your data. Keep everything lowercase with dashes instead of spaces — this tool can enforce that automatically.

Do UTM tags hurt SEO?

Not on links you share externally (social, email, ads) — that's exactly what they're for. Avoid using them on internal links between your own pages, since that can fragment analytics and, in rare cases, create duplicate-URL noise. Use a canonical tag on the destination page to be safe.