Free toolPostWyse

UTM Builder

Add source, medium, and campaign tags to any URL and get a clean, copy-ready tracking link. Enforces lowercase for tidy reports and saves your recent links in the browser, no signup, nothing uploaded.

Build your link

Website URL *

Campaign source *

Campaign medium *

Campaign name *

Campaign term (optional)

Campaign content (optional)

Force lowercase & dashes (recommended for clean reports)

Your tracking URL

https://wysera.ai/pricing?utm_source=linkedin&utm_medium=social&utm_campaign=launch-2026

Why tag every link you share

If you can't see which channel drove a signup, you can't decide where the next hour or dollar goes. UTM tags are the cheapest attribution you'll ever set up: a few query parameters that let your analytics tool tell LinkedIn from the newsletter from the paid ad, without any extra software.

The discipline that matters is consistency. Decide once that utm_medium is always “social,” “email,” or “cpc,” keep everything lowercase, and use dashes not spaces. Sloppy, inconsistent tags produce reports that look precise and mean nothing.

A naming convention that scales

source = the platform: linkedin, google, newsletter.
medium = the channel type: social, email, cpc, referral.
campaign = the initiative + period: launch-2026, q3-webinar.

Want this on autopilot

PostWyse tags every link it publishes, then rolls the clicks back into one dashboard so you see which campaign actually drove revenue, attribution without the spreadsheet.

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Frequently asked

What is a UTM parameter?

UTM parameters are tags you append to a URL (like ?utm_source=linkedin&utm_medium=social&utm_campaign=launch) that tell analytics tools where a visit came from. When someone clicks the tagged link, Google Analytics, GA4, or your CRM attributes the session to that exact source, medium, and campaign.

Which UTM parameters do I actually need?

Three are essential: utm_source (where, e.g. linkedin), utm_medium (the channel type, e.g. social or email), and utm_campaign (the initiative, e.g. launch-2026). utm_term (paid keyword) and utm_content (which link/variant) are optional and mainly used for paid search and A/B tests.

Should UTM values be lowercase?

Yes. UTM values are case-sensitive, so 'LinkedIn' and 'linkedin' become two separate rows in your reports and split your data. Keep everything lowercase with dashes instead of spaces, this tool can enforce that automatically.

Do UTM tags hurt SEO?

Not on links you share externally (social, email, ads), that's exactly what they're for. Avoid using them on internal links between your own pages, since that can fragment analytics and, in rare cases, create duplicate-URL noise. Use a canonical tag on the destination page to be safe.