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Cold Outreach Sequence Template

Single-channel outreach is dead. The brands winning cold in 2026 stack three channels over the same eighteen days. Here's the playbook.

30 minutes to set up the sequence, 18 days to run each prospectDifficulty: mediumFree, no signup

Why this matters

1Email open rates dropped from 32 percent in 2022 to 19 percent in 2025. LinkedIn message acceptance rates are roughly 4x cold email reply rates on titled buyers.
2Buyers ignore channels in isolation but pay attention to consistency across channels. The same name showing up in email, LinkedIn, and a voicemail in the same week signals intent.
3Most teams run single-channel because multi-channel is operationally hard. AI agents (Wyse, Lindy, Outreach Agent) make multi-channel runnable by a team of two.
4Multi-channel cadences see 2.4x to 3.1x more meetings-booked-per-100-prospects than single-channel in our benchmark across 2026.

The template, step by step

01
Day 0: Email touch 1 (value-first)
Same shape as the agentic email cadence template's touch 1: six-word subject, three-sentence body, soft CTA. No calendar link. This is the channel introduction.
02
Day 2: LinkedIn connection request with a 200-character note
Send the connection request from the SDR's profile, not the founder's, unless it's a founder-led play. Note format: "Saw you [specific recent post or company news]. Working on something adjacent at [Company], thought it might be worth comparing notes. Open to connecting?"
03
Day 4: Email touch 2 (proof)
Same as the agentic email cadence template's touch 2. Reference touch 1 by name, add a proof layer.
04
Day 6: LinkedIn DM (if connection accepted)
If they accepted the connection, send a DM. Format: "Thanks for connecting. Mentioned [adjacent thing] in my note. The specific reason I reached out: [one sentence value drop tied to their role]. Worth a 15-min chat next week?" If they didn't accept, skip step 4 and go to step 5.
05
Day 9: Email touch 3 (pivot angle)
Same as the agentic email cadence template's touch 3. Different angle than touches 1-2.
06
Day 12: Voicemail (if you have direct phone)
30-second voicemail. Format: "Hi [name], this is [your name] from [Company]. I've sent a couple emails and a LinkedIn note about [topic], thought I'd close the loop. The 15-second version is [value drop]. If it's worth a quick chat, my number is [phone]. Otherwise I'll send one last note. Thanks."
07
Day 15: Email touch 4 (time-bound)
Same as the agentic email cadence template's touch 4. Introduce a real constraint.
08
Day 18: Email touch 5 (graceful exit) + LinkedIn follow
Email goodbye as the agentic email cadence template's touch 5. Plus a final LinkedIn DM: "Closing the loop here too. Leaving the door open. If timing changes, my calendar is at [link]." That's it. After day 18, move to nurture (a quarterly check-in track), not back to top of cadence.

Multi-channel 8-touch sequence

Day 0   — EMAIL    — Touch 1: value-first, no calendar link
Day 2   — LINKEDIN — Connection request + 200-char note
Day 4   — EMAIL    — Touch 2: proof layer, reference touch 1
Day 6   — LINKEDIN — DM (if connection accepted; skip if not)
Day 9   — EMAIL    — Touch 3: pivot angle
Day 12  — PHONE    — 30-sec voicemail (if direct line available)
Day 15  — EMAIL    — Touch 4: time-bound, real constraint
Day 18  — EMAIL    — Touch 5: graceful exit
        + LINKEDIN — Final DM, door-open

After day 18: move to nurture (quarterly cadence)
If reply at any point: pause sequence, hand to human in 4 business hours

Common mistakes

Sending the LinkedIn connection request from the CEO/founder profile by default. Founders should reserve their LinkedIn for top 10 percent accounts, not every prospect.
Calling on day 0. The phone call only works after email and LinkedIn have introduced the name.
Leaving long voicemails. 30 seconds, no exceptions. Anything longer gets deleted.
Treating the LinkedIn touches as standalone outreach. They are reinforcement for the email cadence, not a separate campaign.
Running this sequence on unqualified leads. Multi-channel only works on prospects who fit your ICP. Running it on bad-fit leads burns goodwill across three channels at once.

Skip the manual work

Let OpsWyse run this template on autopilot.

Wyse drafts every input, every personalization, every follow-up in your brand voice. You approve before anything goes live.

Try OpsWyse See pricing

Questions

Do I need three channels, or is email plus LinkedIn enough?

Email plus LinkedIn gets you ~80 percent of the multi-channel lift. Adding voicemail gets you the last 20 percent on high-ACV deals where the math justifies the time cost. For mid-market (<$50K ACV), email plus LinkedIn is the right stopping point.

What if my prospect ignores all eight touches?

Move them to a quarterly nurture, not back to top of cadence. Hitting them with another eight-touch sequence in two months trains them to mark you as spam. A nurture is one touch per quarter, value-only, no ask.

Can an AI agent actually run all three channels?

Yes, with humans in the loop on LinkedIn and phone. Wyse drafts every touch, sends emails autonomously, drafts LinkedIn messages for human send (LinkedIn ToS), and drafts voicemail scripts for human delivery. The personalization is automated. The platform-specific delivery has a human approval step.

How long should each sequence take to set up?

20-30 minutes per prospect to set up if you're doing it manually. Roughly 2 minutes per prospect with Wyse running the personalization. The bottleneck is your willingness to approve the drafted messages, not the drafting.

What reply rate should I expect?

Across the full eight-touch sequence on a warm-ish list, 15 to 22 percent positive reply rate. On cold, 5 to 9 percent. The lift over single-channel email is roughly 2.4x. If you're below 3 percent reply on cold across all eight touches, the list quality is the problem.

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